Custom Content

You can work directly with Cat Neville to tell the story of your brand, from recipe development to feature writing to the production of full half-hour custom episodes.

Case Study: Omega Yeast

The team at Omega Yeast reached out to Cat to develop a full half-hour program, telling the story of their company with the same approach as a typical tasteMAKERS episode. Through a series of pre-production interviews, Cat established the scope of the project with Omega Yeast’s principles, outlining the main points they wished to cover and also identifying the sources they wanted to bring in to illustrate the value Omega Yeast brings to craft breweries. The story of Omega Yeast was developed through a series of on-location interviews in Chicago and St. Louis over the course of two weeks.

Once the episode was developed (screen the full half hour below), we created a section on our site, filling the page with content designed to connect with beer nerds, home brewers and professionals alike. The episode and additional pieces of content were shared via social media and Omega was also included in our Chicago-based Meet the Makers event, immersing Omega Yeast with our family of makers and exposing their company across our platform.

Watch the Custom Omega Yeast episode here: