On Air
Align your brand with tasteMAKERS and Reach a large, engaged audience
tasteMAKERS offers viewers a unique journey into the culinary industry with host Cat Neville. She explores the artisan food movement along with unique corners of the American landscape in each half-hour docu-style episode. While the main focus of the show is squarely on food, the series is appealing to a cross section of viewers, pulling in lovers of food as well as travel shows.
Because it is non-commercial, the PBS environment is uncluttered. Your underwriting message stands out and is more likely to be watched than ads on commercial networks, where spots are stacked on top of each other.
With a :15 or :30 underwriting message on tasteMAKERS, you are reaching a large, engaged audience that is well aware that underwriting means that you are directly supporting tasteMAKERS. The public television audience pays attention and responds more intently than advertising on most commercial outlets.
tasteMAKERS episodes have aired over 124,000 times since the series' launch in October of 2018, reaching millions of households.
TRAC Media, 2/23
Public television viewers pay attention to brands that support the programs they love. Among the PBS audience (source, PBS National sales 2020):
#1
Public television viewers are most likely to purchase from sponsorship messages compared to other networks of the competitive set
86%
Public television viewers are 86% more likely to have any investments worth $250K+
74%
of viewers appreciate the clutter-free environment, and 57% have a more favorable view of a brand sponsoring public television
50%
Over 50% of public television viewers are more likely to be Super Influentials for Politics, Finance and Business Travel
61%
of viewers say that sponsors are different and better than other networks, and half say that public television sponsors are high quality brands
27%
Public Television viewers are 27% more likely to take 3+ vacations per year
tasteMAKERS reaches over 95% of American television households and is seen in all 50 top media markets.
TRAC Media, 2/23
96.57%
Coverage of American Television Households
124,035
telecasts, 10/18 to 2/23
180
Media Markets
Year over Year
Jan 1 to Feb 9 2020 vs. Jan 2 to Feb 10 2019
Source: TRAC Media // Live + Same Day
HH: 2,586 vs. 1,768 // 45% increase
HH Rating: 0.19 vs. 0.12 // 56% increase
Share: 0.48 vs. 0.30 // 59% increase
P2+ 0.11 vs. 0.04 // 169% increase
W35+ 0.18 vs. 0.08 // 130% increase
A35+ 0.15 vs. 0.07 // 117% increase
PBS portal + OTT Plays
26,460 // 4,629
Oct 2018 to Feb 9, 2020 // Jan 1 to Feb 9, 2020
tasteMAKERS vs. other cooking shows
tasteMAKERS vs. other cooking shows
Distribution of Airings by Day of the Week
Distribution of Airings by Dayparts
The demographic breakdown of PBS’ full-day audience reflects the overall U.S. population with respect to race/ethnicity, education and income. tasteMAKERS reaches more women 18+ (57%) than men in the same age group (38%).